About Theresa Pridemore

Sovereign Spirit, High Priestess,
Brand Genius, Web Whisperer

By now, you've gotten to know a bit about me, my approach, and how my work evolved. I'm dedicated and passionate about the work I do, and I love the opportunities I get to co-create with my clients.

I've lived in Portland seventeen years, having grown up in Mississippi, with an early childhood in Germany. I trained as a graphic communications specialist and artist in college and flew to the west coast to make my mark as soon as I was done with my studies. While I made connections easily with people and found myself able to understand any new group and relate, I ultimately knew that I needed to find my tribe. I was the most inside outsider I knew. Well-loved by such an eccentric group of people, and still not somewhere I could fully be my authentic self.

I worked for several companies along my path, learning more about my field and making great friends as I went along. But I still didn't quite fit in, as much as I tried.

The truth was, I was not of the right ilk to work in a traditional office. I eventually realized that I was a Sovereign Spirit, with my own way of doing things. I wasn't stubborn or resistant, I just needed to feel a sense of deep purpose and connection in my work. I also had to be able to honor my own physical and energetic needs as an empathic and energy-sensitive person, both of which suffered greatly in the often political and high stress environments of design and interactive agencies. And most of all, I needed to feel I was honoring my own creativity, having the opportunity to follow my own curiosity and support others in doing the same for themselves. 

After several years of working on my own, I tested this theory once, taking a "real job" for one year because it seemed to make sense at the time. Quite honestly, that experience put back my health and internal sense of well being two or three years; dealing with poor, often tyrannical management; working unreasonable hours; and trying to be a support for wronged, fellow employees took its toll on me. Luckily, I learned what not to do if I wanted to stay sane and happy.  I met my incredible husband at this job, too. 

I also got another bonus: I realized once and for all just how much I loved my business and found myself even more deeply curious about how to make it fully sustain me and those I supported. I would never again fall for someone else's image of what my life and career should look like. I would dedicate myself to living my life authentically and abundantly and support others to do the same.

Now I feel an immense amount of freedom to pursue my creative interests; those that benefit my clients as well as my own artistic projects. I created the popular Portland Tarot deck and Sovereign Oracle deck, acted for one season as a producer on the well-loved live talk show The Late Now, and continue to create short films and digital art in the time I make for myself alongside my client work. I believe in our sacred right to remain curious and engaged in all we do, and I take this realized vision of balance and creative satisfaction to my clients and their endeavors.

I have proven through my own businesses that you can be sustained doing what you love. From seemingly traditional businesses to creative ones, I bring an immense sense of exploration, curiosity, and pragmatism to the work I do. Also, a little bit of a rebel; client's need that when it's time to step out of their comfort zone and fully embrace the badasses that they truly are.